Essential reading for retailers and suppliers in the home improvement market

Official ambassador for National Home Improvement Month is revealed

Published: 2 January 2019 - Kiran Grewal

National Home Improvement Month has announced it has recruited BBC presenter, DIY enthusiast and property developer Georgina Burnett to be an official ambassador for the National Home Improvement Month challenge commencing this April. Georgina has expressed her excitement for being a part of National Home Improvement Month, she said: “I'm so excited about inspiring people to make at least one change to their homes in April. It's so important to love our homes, because if we don't have that harmonious space to call our own it impacts negatively on the rest of our lives. Just one small change can make such a huge difference to how we feel about our homes. It also becomes very addictive once you start to make improvements.”

Georgina Burnett speaking to Paul Bagnall at the DIY Week Awards 2018
Georgina Burnett speaking to Paul Bagnall at the DIY Week Awards 2018

Georgina has passion and expertise when it comes to DIY and home improvements as shown on her blog The Home Genie. Her most recent completed project is a seven-bed town house in Sevenoaks which is to be included in the magazine 25 Beautiful Homes.  

Only 28% of people carry out home improvements more than once a year with the main attributing reasons being expense and lacking DIY skills. When it comes to individual tasks, 52% of Brits do not feel comfortable applying wallpaper and almost half (48%) are unsure of how to put a shelf up.

BHETA’s home improvement director Paul Grinsell commented: “We’re delighted Georgina is behind the National Home Improvement Month consumer awareness campaign for next April. She will be fronting, supporting and underpinning the activity of 22 leading brands of BHETA members collaborating and sponsoring this industry initiative. They include, Yale, Fiskars, Nilfisk, Sherwin Williams brands Valspar and Ronseal, Husqvarna brands Gardena, Flymo and McCulloch, Croydex, Doulton Water Filters, ZEP UK, Urfic UK, L G Harris, Gorilla Glue, Shurtape and Schneider Electric. Their mission is to motivate, encourage and enthuse consumers that home improvement is rewarding emotionally, psychologically and financially with the right advice, information and products.”

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