Essential reading for retailers and suppliers in the home improvement market records busiest week ever

Published: 26 June 2020 - John King

Now that lockdown restrictions have started to ease, homeowners are seizing the opportunity to look for a tradesperson to tackle various jobs in and outside the home.

According to Checkatrade search data, there has been a huge 134% increase* in searches for services since there was a let-up in lockdown measures, plus an increase of 68% in comparison to the same period last year,**  with the online trade directory seeing its busiest week in its entire history on 15th-21st June. Tuesday 16th June – the day after non-essential shops reopened – was a record day for searches.

Topping the trade list for Brits are landscapers (+214% in comparison to the same time last year) and fencing/gates (+202%) as we look to make the most of at-home holidays and staycations in our gardens this summer, with abroad getaways seemingly off the cards. Interestingly, tree surgeons (+153%) have seen the third-biggest increase in trade searches, suggesting that as Brits have been spending more time inside recently than ever before, the nation is finally getting round to tackling those long-intended projects, such as removing trees that block out the sunlight.

Checkatrade research*** during lockdown also found that 58% of DIY-ers admitted to suffering DIY disasters, with dodgy DIY costing the UK an average £206 per person, equating to a huge £10.8 billion lost nationally. But whether it’s due to botched jobs, or the public looking to build and extend their homes, bricklayers (+264%) and painter/decorators (+247%) have had a huge increase in interest.

CEO of Checkatrade, Mike Fairman, said, “Our tradespeople have shown their resilience during this period of change and uncertainty – and it’s paid off, as we see demand for their services increase again. The additional time spent at home has clearly made the nation start rethinking their homes – especially their gardens, as our data shows a huge increase in interest in outdoor services. Our tradespeople span almost 100 categories and are extensively vetted to ensure they can help homeowners achieve their dreams in a safe way for high-quality results.”




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With all the extra social distancing measures retailers have been forced to put in place, floor planning, product positioning, creative merchandising and POS displays are more crucial than ever.
But which of the following product categories do you feel are the most challenging to merchandise?

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