DIYWEEK.net

 

DIY retailers feature in UK's favourite brands

Published: 30 January 2020 - John King
 

The research, which rates the top 100 retailers by how loved they are by consumers, also identifies a direct correlation between an emotive brand connection and commercial return. 

Brand love has a positive impact on customer word-of mouth and commitment, as well as the willingness to pay a price premium. A loved brand is also more likely to be forgiven in the instance of a poor experience.  

The data suggests that the hallmarks of brand affinity include a strong customer connection, a highly engaging and straightforward shopping experience, and a product which offers either excellent value for money, or is of a quality that is worth paying slightly more for. 

Caroline Hawkings, SVP at Savanta, commented: “Whilst these are undoubtedly turbulent times for the retail industry, our research highlights the opportunities there are for brands to survive and thrive. Retailers need to establish deeper, more emotive brand connections with customers, which ensure standout and differentiation. The brands most adept at fully embracing true customer affinity – or love – will prosper.” 

Data is drawn from Savanta’s market intelligence platform, BrandVue Retail: the largest and most comprehensive brand, audience and customer tracking engine in the market. 

Comments


(Your email address will not be published)
Already Registered?
Sign In
Not Yet Registered?
Register
Printable View E-mail Bookmark
*

What do you think?

Coping with the coronavirus crisis

The coronavirus (Covid-19) is affecting everyone and completely changed our way of lives for the foreseeable future. Small business owners and the self-employed have been hit particularly hard financially, with many not being able to work or having to close up completely. DIY Week is keen to learn how you are coping and to share this information with others who may well be in the same boat, so thank you for taking part in this survey.
How has your business been affected by the coronavirus (Covid-19) pandemic?




Latest reader comments

re: A guide to construction safety for home builders

Daniel Wood
Safety should always be the first priority. If followed properly, these precautions are all we need to tackle all unwanted accidents. I ...

re: Further Homebase closures ahead

Shaun Collorick
Cheltenham homebase has closing down signs outside, but not Gloucester homebase.... Yet!...

re: B&Q sales slide, as Screwfix decision to exit German market costs millions

B&Q bob
No surprises from us on the shopfloor management paralysed by fear of jobs and to weak to take chances so bumble around. Ranges boring, and ...

re: Further Homebase closures ahead

Miss l'a tesha gc Wilson
Please keep me updated regards all Store closures Thank you...

re: Graham Bell to head up B&Q as part of Kingfisher reshuffle

Peter Earl
I HOPE GRAHAM BELL THE NEW CEO OF B&Q GETS TO GRIPS OF THE COMPANY VERY SOON.MY WIFE WENT FROM SHADOXHURST TO GILLINGHAM TO GET SOME ...

Most read stories

https://www.diyweek.net/diy-retailers-feature-in-uks-favourite-brands