Essential reading for retailers and suppliers in the home improvement market

AkzoNobel launches Dulux EasyCare+

Published: 17 April 2020 - Alex Fordham
 

AkzoNobel has launched Dulux EasyCare+.

Using heroic Scuff Resist technology, the paint forms a durable matt coating, providing extraordinary mechanical strength. So it prevents those familiar battle scars you often get when plastic, rubber or wood is knocked against a wall.

“Keeping interior walls looking spotless can be a bit of a challenge in some households and indoor environments,” says David Menko, AkzoNobel’s chief marketing officer. “Dulux EasyCare+ is a fantastic defense against scuffs and stains because it combines exceptional resistance with the latest color trends and will enable customers to enjoy beautifully clean interiors for years.”

Initially launched in Poland, the product’s secret weapon lies in its use of micro-spherical fillers with regular shapes. They fill in the spaces between the other paint components to ensure a perfectly smooth coating structure with the highest stain and scuff resistance. This prevents particles of plastic, rubber or wood from settling on the surface.

“We realise it’s not always easy to avoid situations where walls may get dirty, so it’s worth protecting them by using the right paint,” added Menko. “It’s a great example of how we’re always pushing the boundaries of what our products can do.”

The  Dulux EasyCare+ color palette was created in cooperation with AkzoNobel’s Global Aesthetic Center. Available in 32 shades to reflect the latest interior design trends, the exciting range includes the company’s 2020 Color of the Year, Tranquil Dawn.

Comments


(Your email address will not be published)
5 + 4 =  
Already Registered?
Sign In
Not Yet Registered?
Register
Printable View E-mail Bookmark
*

Latest reader comments

re: Latest update on Green Homes Grant and implications for homeowners and landlords

John Hart
After applying for a green homes how long will it take for a decision? thanks...

re: SX Rainproof Exterior Caulk

Wally
I need the exterior sx rain resistant caulk! Can't get it anywhere so please help! How can I order it? Need it yesterday...

re: BCT can replicate any material in a ceramic tile

Christina Tiritanou
Not sure if you can help as I require a tile which has the measurements of 6”x 6”? Thank you....

re: Latest update on Green Homes Grant and implications for homeowners and landlords

colin thompson
SarahVery clear and helpful information.Thanks...

Most read stories