Essential reading for retailers and suppliers in the home improvement market

AkzoNobel launches Dulux EasyCare+

Published: 17 April 2020 - Alex Fordham
 

AkzoNobel has launched Dulux EasyCare+.

Using heroic Scuff Resist technology, the paint forms a durable matt coating, providing extraordinary mechanical strength. So it prevents those familiar battle scars you often get when plastic, rubber or wood is knocked against a wall.

“Keeping interior walls looking spotless can be a bit of a challenge in some households and indoor environments,” says David Menko, AkzoNobel’s chief marketing officer. “Dulux EasyCare+ is a fantastic defense against scuffs and stains because it combines exceptional resistance with the latest color trends and will enable customers to enjoy beautifully clean interiors for years.”

Initially launched in Poland, the product’s secret weapon lies in its use of micro-spherical fillers with regular shapes. They fill in the spaces between the other paint components to ensure a perfectly smooth coating structure with the highest stain and scuff resistance. This prevents particles of plastic, rubber or wood from settling on the surface.

“We realise it’s not always easy to avoid situations where walls may get dirty, so it’s worth protecting them by using the right paint,” added Menko. “It’s a great example of how we’re always pushing the boundaries of what our products can do.”

The  Dulux EasyCare+ color palette was created in cooperation with AkzoNobel’s Global Aesthetic Center. Available in 32 shades to reflect the latest interior design trends, the exciting range includes the company’s 2020 Color of the Year, Tranquil Dawn.

Comments


(Your email address will not be published)
Already Registered?
Sign In
Not Yet Registered?
Register
Printable View E-mail Bookmark
*

What do you think?

With all the extra social distancing measures retailers have been forced to put in place, floor planning, product positioning, creative merchandising and POS displays are more crucial than ever.
But which of the following product categories do you feel are the most challenging to merchandise?








Latest reader comments

re: A guide to construction safety for home builders

Daniel Wood
Safety should always be the first priority. If followed properly, these precautions are all we need to tackle all unwanted accidents. I ...

re: Further Homebase closures ahead

Shaun Collorick
Cheltenham homebase has closing down signs outside, but not Gloucester homebase.... Yet!...

re: B&Q sales slide, as Screwfix decision to exit German market costs millions

B&Q bob
No surprises from us on the shopfloor management paralysed by fear of jobs and to weak to take chances so bumble around. Ranges boring, and ...

re: Further Homebase closures ahead

Miss l'a tesha gc Wilson
Please keep me updated regards all Store closures Thank you...

re: Graham Bell to head up B&Q as part of Kingfisher reshuffle

Peter Earl
I HOPE GRAHAM BELL THE NEW CEO OF B&Q GETS TO GRIPS OF THE COMPANY VERY SOON.MY WIFE WENT FROM SHADOXHURST TO GILLINGHAM TO GET SOME ...