Essential reading for retailers and suppliers in the home improvement market

Consumers spend £158 on Christmas decorations

Published: 19 December 2019 - John King

Hayes Garden World has released a report exploring consumer buying habits and trends at Christmas time. 

People may like to conserve their money for most of the year however when it comes to Christmas, consumers love to splash out. This is beneficial for the industry so long as you know how to make the most of your customer’s buying habits.

Although not everyone may be purchasing a new tree this year, a massive 75% of Britsh people say they spend up to £158 on Christmas decorations for the whole year.

When it comes to Christmas trees, retailers have discovered that artificial Christmas trees are the more popular option. 86% will have an artificial tree this year compared to 9% who plan on buying a real tree. 45% of those who plan on having an artificial tree this year are keeping their tree from last year. 41% will buy a new artificial tree this year, with 11% of those switching from a real tree. 

If one tree wasn’t enough just under 40% of those surveyed said they plan to put up two Christmas trees, indicating an opportunity for retailers to offer smaller, supplementary trees.

Cost and aesthetics were regarded as the most important factors when choosing a new Christmas tree; cost coming in at 50% and aesthetics follow closely behind at 41%. These factors are important to consider when choosing new stock and setting prices. 50% of Hayes’ Christmas trees are sold on Black Friday, highlighting just how important cost is to consumers. 

The survey, looking into shopper’s spending habits, reveals that 63% of people follow a theme when decorating their tree. You may not be surprised to find out that over 40% of those surveyed found inspiration for their decorations from social media and a quarter from newspapers and magazines. So, take advantage of your social media platforms this Christmas as it may give your customers the inspiration that they need. 

 

 

 

Comments


(Your email address will not be published)
Already Registered?
Sign In
Not Yet Registered?
Register
Printable View E-mail Bookmark
*

What do you think?

The coronavirus (Covid-19) is affecting everyone and completely changed our way of lives for the foreseeable future. Small business owners and the self-employed have been hit particularly hard financially, with many not being able to work or having to close up completely. DIY Week is keen to learn how you are coping and to share this information with others who may well be in the same boat, so thank you for taking part in this survey.
How has your business been affected by the coronavirus (Covid-19) pandemic?




Latest reader comments

re: A guide to construction safety for home builders

Daniel Wood
Safety should always be the first priority. If followed properly, these precautions are all we need to tackle all unwanted accidents. I ...

re: Further Homebase closures ahead

Shaun Collorick
Cheltenham homebase has closing down signs outside, but not Gloucester homebase.... Yet!...

re: B&Q sales slide, as Screwfix decision to exit German market costs millions

B&Q bob
No surprises from us on the shopfloor management paralysed by fear of jobs and to weak to take chances so bumble around. Ranges boring, and ...

re: Further Homebase closures ahead

Miss l'a tesha gc Wilson
Please keep me updated regards all Store closures Thank you...

re: Graham Bell to head up B&Q as part of Kingfisher reshuffle

Peter Earl
I HOPE GRAHAM BELL THE NEW CEO OF B&Q GETS TO GRIPS OF THE COMPANY VERY SOON.MY WIFE WENT FROM SHADOXHURST TO GILLINGHAM TO GET SOME ...

Most read stories