Swedish brand H&M HOME is to open a concept store in Birmingham, specifically selling homeware. The first standalone home store launched in London's Westfield in April 2019. Now, the brand has said it was a success and have plans to open a similar store at Birmingham's Bullring - just around the corner from the huge two-storey flagship H&M store on New Street.
Similar stores have launched across five European countries for the brand, which is primarily known for its value womenswear, menswear and childrenswear.
The home store will offer everything from bed linen, cushions and rugs to cookware, towels and tablecloths. There will be plenty of items available for children’s bedrooms, from duvet sets and decorations to toys and storage solutions.
And, there’s an outdoor range too, including picnic sets and blankets, beach towels, cooler bags and watering cans.
The exact opening date and full details of the products, services and experiences that will be available at H&M HOME at Bullring will be revealed closer to the opening, with the new store set to open at Bullring in autumn 2019.