Essential reading for retailers and suppliers in the home improvement market

Varta launches Christmas ad

Published: 3 December 2018 - Fiona Garcia
 

Varta Consumer Batteries is the latest brand to release its Christmas TV ad in the run-up to the big day, investing in an advertising campaign that it expects to reach an audience of more than 18 million consumers during the peak-selling period.

The batteries manufacturer’s commercial will air from today (December 3) in prime-time slots across multiple channels, including ITV, Channel 4 and Sky 1.

Varta explained that, for the first time it has dedicated 13% of its spend to on-demand channels since November 23.

The Christmas campaign will see the re-appearance of the popular ‘Max and the Train’ advert, which made ts debut last year and offers a nostalgic look at Christmas over the decades, with Varta at the heart. The commercial depicts a young Max and his toy train, powered by batteries, enjoying the festive season from the 1980s through to today.

Varta trade marketing manager UK & Ireland Clare Rix commented: “It’s incredibly important to Varta that we invest in the UK market and support retailers, so I’m thrilled to continue our festive TV advertising this year. Anything we can be doing to help remind consumers to stock up on batteries at the peak sales period is important to us.”

Varta’s investment in the TV campaign follows a major brand refresh, which includes the launch of new packaging and a renamed product range. As part of the Varta relaunch, the manufacturer revealed the new brand slogan ‘In Service for You’ which is designed to convey how the brand is “a reliable partner at a consumer’s side”.

 

Comments


(Your email address will not be published)
Already Registered?
Sign In
Not Yet Registered?
Register
Printable View E-mail Bookmark
*

What do you think?


How important is the housewares category to your business?



Latest reader comments

re: Hardware store wins fight against music licence body

Will
I am treasurer or a sports and social club and have a £724 bill from PPLPRS. Part of the bill is for dance clases, but a lot of the cost is ...

re: The man who put the Q in B&Q visits latest store

B&Q bob
The old BQ that he built respected staff loyalty and rewarded those willing to learn extra to be able to advise customers. The new BQ cut ...

re: Builder wins Toolstation's prize draw pick-up

Rob Burns
First time in store Dudley. Steph helped me find what i was looking for, so now will be my first place to use....

re: Homeowners worry over-the-top smart security might attract burglars

AndyH
No Way,I call BS on that one. Burglars have always been detrerred by obvoius expensive alram systems, window marking and security lighting. ...

re: Kingfisher study reveals the home is more important to happiness than our jobs

B&Q bob
Ironic then that kingfisher has altered it's staffs Hours so we get to spend less time with our families in our homes than ever before. ...

Most read stories