Screwfix enlists army of tradespeople to makeover charity for latest campaign
Published: 6 April 2018 - Kiran Grewal
Today, Screwfix and agency collaborators McCann Central and Viewpoint are set to debut their latest Outdoor Projects campaign, which focused on supporting a charity for young people.
Filmed on location at The Amber Foundation in Devon, the integrated campaign showcases Britain’s fastest growing retailer’s outdoor project offering – in a way that benefits a community project close to Screwfix’s Yeovil heartland.
Screwfix sent an army of tradespeople to complete the renovation project at The Amber Foundation. Providing tools, equipment and skilled tradespeople, the work included everything from construction work and decking to outdoor decorating and commercial landscaping.
Film and photography captured throughout the make-over project will feature across all communications throughout the spring cycle including two bursts of TV activity that will also take place during key periods over Easter and May bank holiday. The spots will be in addition to digital and print ads, front of house advertising and online, highlighting the great deals and product range on offer.
Director of brand and marketing, Caroline Welsh said: “We’re so proud to have helped The Amber Foundation out, the charity does great work within the community, helping young homeless people transform their lives. The core message of this campaign is that there are real tradespeople making a real difference in their communities, up and down the country, completing projects efficiently and to a high standard.”
Amber House: After Picture
Recognising that completing four key outdoor projects would give the site a complete make-over was key in Screwfix’s decision to work with the charity, to leave a lasting legacy and enable the charity to continue making a real difference.
The Amber Foundation member, Stephen Ballantyne added: “The Amber Foundation supports some of the most marginalised young people in society, giving them a temporary home and the support they need to re-build their lives. We would like to say an enormous thank you to Screwfix for choosing to support us and for making a real difference to how the centre looks and feels. Screwfix has made a big impact on the day-to-day life of young people who call Amber their home”.