ManoMano joins EDRA
Published: 29 November 2018 - Kiran Grewal
ManoMano, the online-platform for DIY, becomes a member of EDRA/GHIN. The Board of the European DIY Retail Association (EDRA) is pleased to announce that ManoMano, the online platform for DIY products, will join the association with effect from 1 December 2018.
ManoMano, established in June 2013, is the leading online platform in France for purchases of products for DIY and gardening and also operates in Germany, Spain, Italy, UK and Belgium. The company closed 2017 with a global turnover of 250 million euros, and having doubled UK turnover year-over-year; and has recently rebranded, with the aim of differentiating ManoMano from its competitors, showcasing its differences; ingenuity and boldness in the DIY sector, and an online only marketplace. From a new logo, new font and pantone colours, ManoMano’s team of 300 colleagues have worked over 12 months to launch the rebrand.
John Herbert, general secretary of EDRA/GHIN, welcomes ManoMano as a member of EDRA/GHIN as the platform will have an increasing share of retailing in the future.
Christian Raisson, Co-Founder of ManoMano, felt honoured to become part of the EDRA/GHIN network. ManoMano was recently described as leading the ‘Make It Your Way’ home improvement revival, especially amongst the younger generations.
As a member of EDRA, ManoMano will automatically become a member of GHIN, the Global Home Improvement Network.