Essential reading for retailers and suppliers in the home improvement market

Videos

The Range's campaign launched earlier this month, with ads during Coronation Street and The X-Factor.
November 11, 2014 Read More

Shoppers in Cambridge have come to know and love Dickie, the mannequin who stands outside their local hardware shop - but now it seems there's a whole lot more to Dickie than anyone realised.
September 3, 2014 Read More

Shoppers in Cambridge have come to know and love Dickie, the mannequin who stands outside their local hardware shop - but now it seems there's a whole lot more to Dickie than anyone realised.
September 3, 2014 Read More

Dickie Mackay is a mannequin used by Mackays of Cambridge as a promotional tool and, most recently, he was filmed cycling around the city for the Tour de France.
July 14, 2014 Read More

The nation's most trusted brand debuted its new festive TV ad at the weekend, complete with cover soundtrack.
November 11, 2013 Read More

The Range kicked off its Christmas marketing campaign this week with this television advert hitting our screens.
November 4, 2013 Read More

Leading tool distributor Draper Tools has joined forces with Twentieth Century Fox Home Entertainment and the big release this winter, The Wolverine. Set to help boost sales and increase profits on a wide range of hand and power tools for Draper stockists, the partnership centres on an exciting competition offering the trip of a lifetime to Japan, as well as some powerful deals.
October 22, 2013 Read More

John Lewis' 'Give a little more love this Christmas' TV ad, starring a snowman on a quest for his snow lady, has been viewed more than 10 million times on John Lewis Retail's YouTube channel less than a week since its TV debut.
November 15, 2012 Read More

B&Q's 'Make it perfect' Christmas advert was launched this week, less than a week after John Lewis made its 'Give a little more love this Christmas' debut.
November 15, 2012 Read More

It's being heralded as the most lucrative sales period for retailers since Christmas and Easter. These garden and home stores have certainly entered into the spooky spirit with gusto...
October 31, 2012 Read More

Featuring Wickesy the dog outrunning a Dulux dog look-alike, the latest TV ad campaign from Wickes is based on the results of a tradesmen survey which showed more than two thirds prefer the retailer's white emulsion to the brand leader.
September 11, 2012 Read More

He was marketed by Tarmac as an encouraging mascot for its 'DIY dodger' competition - but it seems the U-CAN man has a few things to learn as well.
August 13, 2012 Read More

The celebrity garden designer and creator of Westland's 80ft Chelsea Flower Show garden has filmed a series of videos charting his thought process and progress building the medal-winning 'Wondrous Odyssey'
May 24, 2012 Read More

Glee releases special video, with event director Nick Davison detailing the changes and new features that will be seen at the 2012 show.
May 14, 2012 Read More

The DIY retailer's latest spring/summer marketing campaign features a series of home improvement scenarios aimed at instilling a sense of personal achievement.
March 29, 2012 Read More

Paul Butchers from Cadbury Garden & Leisure raised £1,000 for Greenfingers after getting his chest and back waxed as part of the first ever national Garden Re-Leaf Day.
March 15, 2012 Read More

Centrepoint patron the Duke of Cambridge recorded a good luck message for Homebase's Andrew Carnie and his team as they embarked on a race to the South Pole to raise £250,000 for the homeless charity.
February 23, 2012 Read More

Staff were given the chance to rub shoulders with World famous darts player Simon 'The Wizard' Whitlock, who offered a darts master class to anyone brave enough to take him on.
January 30, 2012 Read More

Footage taken the morning after the blaze shows the scale of the damage done to the garden and pet centre in Greater Manchester.
January 30, 2012 Read More

The DIY giant has launched a TV and online campaign to support its longest-ever winter sale on kitchens and bathrooms.
January 11, 2012 Read More
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