Essential reading for retailers and suppliers in the home improvement market

ManoMano offers consumers some Black Friday therapy

Added: 21 November 2017 - Fiona Garcia

Online DIY and garden retailer gets in on the action with Black Friday offers but sets out grab shoppers’ attention with an alternative promotional campaign, encouraging consumers to ‘keep calm and shop online’.

 

Promoting its offers during the now-established Black Friday shopping peak, ManoMano has launched a series of humorous and quirky videos urging shoppers to escape the high street chaos and make their purchases via the e-commerce site.

 

One depicts a man in overalls in a yoga pose, while another features the same man doing tai chi with a series of DIY and garden items – both finishing with the strap ‘join the calm from 24th-27th November’.

 

The most alternative of the lot is a fun take on an Autonomous Sensory Meridian Response (ASMR) relaxation video using a series of tools, including a saw, sander, hammer and paintbrush. The ASMR genre is a growing online movement and a host of videos can be found on YouTube now, including a 25-minute example from Swedish retailer Ikea.

 

ManoMano will offer discounts of up to 40% on Black Friday and has separated the sale into three categories:

Home improvement: wallpapers, power tools, surveillance cameras

Outdoor: lighting, fire pits, outdoor accessories (cushions etc), greenhouses, garden machinery, barbecues, furniture (benches, loungers etc), trampolines

Indoor: Christmas trees, lamps, safes, fire places, doors

 

 

Printable View E-mail Bookmark
*

What do you think?


As the Brexit saga continues, what do you want the Government to do?



Latest reader comments

re: Rosebourne completes purchase of Wyevale centre

Patricia Mills
Do you still have a cafe or restaurant, as I was going to brjng some elderly ladies for lunch and a browse around shops and garden centre. ...

re: Women line up for B&Q DIY classes

Tara Boolakee
HelloJust wanted to ask whether you still provide DIY classes anywhere near around Brentford TW8 .Thanks TaraQSCA...

re: New B&Q trade discount card offers up to 25% discount

geej@onetel.com
Don't bother responding to an 11 year old post; get off your b*m and visit local store....

re: IKEA rival to open 15 stores in Ireland

geej@onetel.com
Seems to be vast over provision of stores for size of market!...

re: JML appoints new board member

Gel
Stupid to respond to 7 year old story, expecting response! Never heard of Google?Staff will likely have moved on....