Essential reading for retailers and suppliers in the home improvement market

Hafod Hardware takes on the multiples with feel-good Christmas ad

Added: 1 December 2017 - Fiona Garcia

Family-run, Hafod Hardware has captured the imagination of Wales and the rest of the UK with its homemade festive advert that cost just £6.99 to make.

The heartwarming two-minute film, which was filmed in the shop in Rhayader and the beautiful Elan Valley, has had a huge reaction on social media and has been picked up by Welsh news outlets, as well as the nationals.

Thomas Jones, who helps run the shop with his grandparents, Pauline and Alan, told DIY Week: "We wanted to show that you don't need John Lewis's budget of £7million to create something special. Instead, we made this for £7."

The ad depicts Mr Jones making a series of deliveries on Christmas Eve to Haford Hardware's customers; speeding through the stunning Welsh landscape on a motorbike. The £6.99 budget for the film was apparently spent on the red present sack Mr Jones uses to deliver the items. 

The feel-good film even includes a nod to the famous Two Ronnies hardware sketch, with a shot of Mr Jones delivering 'four candles'.

 

Printable View E-mail Bookmark
*

What do you think?


Have you seen a greater interest in tiling from younger consumers, as a result of social media influences?


Latest reader comments

re: Hardware store wins fight against music licence body

Will
I am treasurer or a sports and social club and have a £724 bill from PPLPRS. Part of the bill is for dance clases, but a lot of the cost is ...

re: The man who put the Q in B&Q visits latest store

B&Q bob
The old BQ that he built respected staff loyalty and rewarded those willing to learn extra to be able to advise customers. The new BQ cut ...

re: Builder wins Toolstation's prize draw pick-up

Rob Burns
First time in store Dudley. Steph helped me find what i was looking for, so now will be my first place to use....

re: Homeowners worry over-the-top smart security might attract burglars

AndyH
No Way,I call BS on that one. Burglars have always been detrerred by obvoius expensive alram systems, window marking and security lighting. ...

re: Kingfisher study reveals the home is more important to happiness than our jobs

B&Q bob
Ironic then that kingfisher has altered it's staffs Hours so we get to spend less time with our families in our homes than ever before. ...

Most read stories