Essential reading for retailers and suppliers in the home improvement market

Johnstone’s Trade reveals 2019 colour of the year

Published: 17 August 2018 - Fiona Garcia
 

As part of its Voice of Colour Program, Johnstone’s has announced that Night Watch (PPG1145-7) – a rich, classic green – is positioned at the forefront of design trends for the year ahead.

Every year, a Global Colour Team from Johnstone’s parent firm, PPG, meets to discuss and develop future colour and design trends. These colour stylists represent different markets from across the world, and from their collective knowledge of global trends, a Colour of the Year is selected.

In keeping with design trends for the coming year, Night Watch was described by the team as evoking “lush greenery, which emulates the healing power of nature”. This sense of ‘bringing the outside in’, was a theme which continuously resurfaced during the annual Global Colour Meeting.

Johnstone’s Trade Voice of Colour principle colour consultant Donna Taylor said: “The appeal of Night Watch is how the shade invokes our deep connection to nature, as well as being such a classic, timeless green. The hue is a really versatile shade, suitable for a variety of spaces – both interior and exterior.

“The colour could be incorporated into interior design as a feature wall in a bedroom or dining room; it also pairs well with gold or brass accents. It can be especially impactful in places without any outdoor views, such as the end of a hallway with no windows. For exteriors, Night Watch is a gorgeous alternative to the trending black or deep blue, and it works well on doors and shutters too.”

While Night Watch is the colour selected to spearhead the 2019 trends guide, it is just one of 2,000 colours in the Voice of Colour palette. The palette is designed to provide direction and design inspiration for decorators and their customers alike.

 

To support the announcement, Johnstone’s Trade has created four bespoke design stories, which are underpinned by the colour of the year, and have been formulated especially for 2019 to provide decorators and their customers with a comprehensive guide to colour trends.

These stories are:

 

With It
This colour collection resonates with customers that are youthful in spirit: playful, artistic, creative and energetic. The palette incorporates vibrant, lively hues like High Note, a cheery red; Burning Gold, a bold yellow; and Water Fight, a playful blue.

With Class
Focused on old-school elegance, this palette offers saturated darks that convey contemporary, yet worldly tones. Elegant gem tones, like Wave of Mystery and Chilled Wine, feature in this palette, alongside softer tones like Handful of Dust, a warm brown, and Cinnamon Diamonds, a beautiful red.

With Out
This theme represents the desire for simplicity and emphasises an interest in minimalism and connectedness to the outdoors. The colour collection boasts a number of nature-inspired greens like Midnight Glade and Antique Slate, as well as organic colours like Cocoa Delight and Cool Concrete.

With Spirit
This colour collection addresses the rise of spiritual customers who seek to infuse their interest in meditation and mindfulness into their environment. Intense hues, like the bluish Imperial Purple, pair well with colours like Violet Dream that serve as softer, romantic accents.

Part of a suite of tools which help painters and decorators, and their customers, make informed colour decisions, the Johnstone’s Trade colour card incorporating the Voice of Colour 2019 themes will be available in the New Year.

 

Comments


(Your email address will not be published)
Already Registered?
Sign In
Not Yet Registered?
Register
Printable View E-mail Bookmark
*

What do you think?


How have outdoor living lines been performing for you this season?




Latest reader comments

re: Quick and easy wood treatment oil from Frogsuit

Beverley
Hi, please confirm if Frogsuit can be used on all external wood doors and sheds.RegardsBeverley...

re: Quick and easy wood treatment oil from Frogsuit

Chris - Frogsuit Ltd
Hi Arthur, thank you for your query. Depending on the product and the type of wood you may need to prepare the items prior to application. ...

re: Kingfisher appoints new CEO

B&Q bob
Not good news for BQ staff supermarket bosses have little respect for staff or staff retention, also see every opportunity to increase ...

re: Quick and easy wood treatment oil from Frogsuit

Arthur
Hi, I watched your slot on QVC this morning and was quite impressed. However, I do have a question. The slot demonstrated Frogsuit being ...

re: Women line up for B&Q DIY classes

Linda Harman
Are there any ladies DIY classes near Burnham on Sea Somerset...