Essential reading for retailers and suppliers in the home improvement market

New paint range from Homebase

Published: 16 December 2019 - John King
 

Homebase has launched its new own brand paint range – Homebase Paint. This launch is desogned to make it simpler for customers to get everything they need for their home decorating projects under one roof.

The Homebase Paint range has 60 colours and is said to closely reflect the latest interior trends and design themes, making it easier for customers to select and choose a colour pallet they like. The new range also comes with a complimentary Colour Card, which includes advice pages on how to choose the right paint, colour pallet recommendations and ideas of complete room looks.

The full colour palette is available in both standard matt and silk emulsion (£12.00), as well as tough and durable emulsion (£16.00). Masonry and Trim ranges are also available in bespoke contemporary colour palettes for more specialist projects. The new range is now available online and across all stores, whilst the masonry and trim ranges will be rolled out by February 2020. 

Jason Hines, Homebase trading director - decorative, said: "We’re hugely excited to be launching our own-brand Homebase Paint, which has been inspired by our customers telling us they not only want a quality product but advice, inspiration and guidance around how to achieve ‘the look’. Our team members are trained colour specialist, and with the simple colour charts and advice pages, we’re making it easier for customers to choose the right paint and colour for their project.”

Homebase has invested in more sustainable solutions across the paint range, which was created with the highest environmental standards front of mind. The sustainable packaging is made from 100 per cent recycled plastic materials, and the paint liquid boasts a minimum VOC count, reducing its impact on atmospheric pollution. Homebase Paint will also be shipped to its stores alongside the Crown paint ranges, reducing carbon footprint and maximising stock delivery efficiency.

 

Comments


(Your email address will not be published)
Already Registered?
Sign In
Not Yet Registered?
Register
Printable View E-mail Bookmark
*

What do you think?


How important is the pest control category to your business?



Latest reader comments

re: A guide to construction safety for home builders

Daniel Wood
Safety should always be the first priority. If followed properly, these precautions are all we need to tackle all unwanted accidents. I ...

re: Further Homebase closures ahead

Shaun Collorick
Cheltenham homebase has closing down signs outside, but not Gloucester homebase.... Yet!...

re: B&Q sales slide, as Screwfix decision to exit German market costs millions

B&Q bob
No surprises from us on the shopfloor management paralysed by fear of jobs and to weak to take chances so bumble around. Ranges boring, and ...

re: Further Homebase closures ahead

Miss l'a tesha gc Wilson
Please keep me updated regards all Store closures Thank you...

re: Graham Bell to head up B&Q as part of Kingfisher reshuffle

Peter Earl
I HOPE GRAHAM BELL THE NEW CEO OF B&Q GETS TO GRIPS OF THE COMPANY VERY SOON.MY WIFE WENT FROM SHADOXHURST TO GILLINGHAM TO GET SOME ...