Essential reading for retailers and suppliers in the home improvement market

New paint collection between Crown Paints, Elle Decoration and Homebase

Published: 6 March 2020
 

Homebase has been exclusively selected to be the only home and garden projects retailer in the UK to stock the new paint collection from the world’s leading design magazine, Elle Decoration and Crown Paints. 

Elle Decoration by Crown Paints is a premium, durable interior emulsion offering a matt finish with long-lasting protection for walls and woodwork. The collection is formed of 60 multi-surface shades inspired by innovation and sophistication, which are split across six colour stories: botanical, drift, powder, crafted, obsidian, and feather.

Botanical shades are earthy; drift shades encompass a spectrum of blues; powder shades are natural; crafted shades are inspired by pink fabrics and textiles; obsidian shades challenge the norms of monochrome; and feather shades embrace the calmness of white.

Jason Hines, Homebase trading director of decorative, said: "We’re delighted to introduce Elle Decoration by Crown Paints into our range, allowing us to offer customers more choice of paint ranges and colours than ever before.

"Customers can now access a wider range of paints, and with our trained colour specialists in store to offer inspiration and advice, we’re making easier for customers to complete their decorating projects, no matter how big or small.”

 

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