Essential reading for retailers and suppliers in the home improvement market

ERA enters into electrical wholesaling market

Published: 29 August 2018 - Kiran Grewal

ERA, home security specialist, is breaking into the electrical wholesale market following a new business win supplying smartware security products to electrical wholesaler, Electricbase. Electricbase branches are incorporated alongside Buildbase and Plumbase branches and form part of Grafton Group PLC.

ERA Key Account Manager, Darren Bates, said: “ERA already has a longstanding relationship supplying more traditional ironmongery safety products to the Buildbase builder’s merchant stores, and this latest move is a natural progression as ERA’s ‘connected home’ smartware product portfolio grows.

 

“The rise of smartware home technology continues to gather pace with many consumers wanting the ‘connected living dream’. Innovation is integral to ERA’s philosophy and the company’s smartware range provides the cutting-edge security technology that consumers now demand as well as an excellent profit opportunity for professional locksmiths and electrical contractors alike.”

Commenting on behalf of Electricbase, commercial manager, Steve Poulson said: “We are very pleased to be working with ERA on the launch of their new smart product ranges, and look forward to a close working relationship in driving both product and brand awareness forward within the Electrical Wholesaling market.”

Comments


(Your email address will not be published)
7 + 5 =  
Already Registered?
Sign In
Not Yet Registered?
Register
Printable View E-mail Bookmark
*

Latest reader comments

re: Latest update on Green Homes Grant and implications for homeowners and landlords

John Hart
After applying for a green homes how long will it take for a decision? thanks...

re: SX Rainproof Exterior Caulk

Wally
I need the exterior sx rain resistant caulk! Can't get it anywhere so please help! How can I order it? Need it yesterday...

re: BCT can replicate any material in a ceramic tile

Christina Tiritanou
Not sure if you can help as I require a tile which has the measurements of 6”x 6”? Thank you....

re: Latest update on Green Homes Grant and implications for homeowners and landlords

colin thompson
SarahVery clear and helpful information.Thanks...

Most read stories