Essential reading for retailers and suppliers in the home improvement market

Dobbies reports 21% uplift over Christmas

Published: 3 January 2019 - Fiona Garcia
Dobbies reported record sales of real Christmas trees over the festive trading period
Dobbies reported record sales of real Christmas trees over the festive trading period

The 40-strong garden centre chain posted total sales of £24.1million for the last six weeks of the year, with footfall up across its centres, and a number of categories delivering record performances.

Like-for-like sales were up 8% year on year (YOY), and 1% higher than 2016. Footfall was also up across Dobbies’ centres, with a 6% YOY increase. The garden retailer reported a significant uplift (+9%) in footfall in the last two weeks of the trading period compared with its 2016 figures, and has seen a strong sell through to date for its seasonal clearance event.

The retailer
The retailer's catering offer was also a key-performing category during Christmas

With more shoppers coming through the doors, Dobbies saw a stronger customer conversion for both retail and hospitality on a one and two-year basis during the trading period. Both real Christmas trees and the retailer’s restaurants saw record sales over Christmas and the retailer announced its cash margin is significantly ahead of both last year and 2016.

This positive Christmas trading follows double-digit growth in Dobbies’ first results since the business was acquired in June 2016 by an investor group led by private equity firms Midlothian Capital Partners and Hattington Capital.

Graeme Jenkins, CEO, said: “Our Christmas trading performance was underpinned by strong conversion, as customers responded positively to the re-ranging of favourite products and the launch of exciting new ranges. In addition, the improvements we have made to our hospitality offer, including to our Santa Grottos, have been very well received by customers.”

It has been an eventful year for the retailer, which completed a strategic review of the business and appointed a new leadership team in 2018. It also went on to acquire six new centres from the Wyevale portfolio over the course of the year, including Woodcote Green; the third largest garden centre in the UK.

Andrew Bracey, Chairman, added: “Dobbies’ Christmas trading results are a credit to the hard work of Graeme and the team. With this critical trading period following closely after the acquisition and successful integration of six new centres, we are very pleased with the progress that has been made.”

The positive Christmas performance was underpinned by increased footfall and strong conversion rates, boosted by improved ranges and features like Santa
The positive Christmas performance was underpinned by increased footfall and strong conversion rates, boosted by improvements to hospitality features, like Santa's Grotto, says Dobbies

 

Comments


(Your email address will not be published)
Already Registered?
Sign In
Not Yet Registered?
Register
Printable View E-mail Bookmark
*

What do you think?


How important is the pest control category to your business?



Latest reader comments

re: A guide to construction safety for home builders

Daniel Wood
Safety should always be the first priority. If followed properly, these precautions are all we need to tackle all unwanted accidents. I ...

re: Further Homebase closures ahead

Shaun Collorick
Cheltenham homebase has closing down signs outside, but not Gloucester homebase.... Yet!...

re: B&Q sales slide, as Screwfix decision to exit German market costs millions

B&Q bob
No surprises from us on the shopfloor management paralysed by fear of jobs and to weak to take chances so bumble around. Ranges boring, and ...

re: Further Homebase closures ahead

Miss l'a tesha gc Wilson
Please keep me updated regards all Store closures Thank you...

re: Graham Bell to head up B&Q as part of Kingfisher reshuffle

Peter Earl
I HOPE GRAHAM BELL THE NEW CEO OF B&Q GETS TO GRIPS OF THE COMPANY VERY SOON.MY WIFE WENT FROM SHADOXHURST TO GILLINGHAM TO GET SOME ...