Essential reading for retailers and suppliers in the home improvement market

B&Q and Valspar partnership to "transform the paint market in the UK"

Published: 29 November 2012

The Valspar Corporation, which owns PlastiKote among other paint brands, has announced a strategic partnership with B&Q which will see the DIY giant supply a full selection of premium Valspar paints in every store.
Valspar will be positioned as one of the retailer's flagship paint brands, and the two companies are collaborating to create "an entirely new consumer experience not seen before in the UK decorative paints marketplace."

It is set to significantly expand Valspar's presence in the UK and Ireland, and will bring consumers more choice for interior and exterior paints which can be custom tinted.

Valspar chief executive Gary Hendrickson said: "Our partnership with B&Q is another important step in expanding our global consumer paint business and bringing innovative paint solutions to new retail partners and markets."

"We're looking forward to helping B&Q grow the paint category and making its stores the destination of choice in the UK and Ireland for consumers' painting projects."

A B&Q spokesperson said: "We can confirm that B&Q and the Valspar Corporation have been trialling a new partnership that will transform the customer experience of the paint market in the UK. We will have more to say in early 2013 with a view to roll out mid 2013." will have more on this story as it develops.


Published prior to March 2014
By scottie
Totally fantastic. coverage brilliant and colour choice great
Published prior to March 2014
By Cathy Flatley
Come on Come on Come on B&Q...This paint is UTTER RUBBISH...The matt, the satin, the eggshell and the gloss...All RUBBISH...Wasted my 100 and a load of time!!!...Ended up back with Dulux Endurance...Much better and I can scrub this one!!
Published prior to March 2014
By Sue Trickett
Utter garbage. Worst paint on the market. Since when has paint had the consistency of water. Expensive rubbish. Dulux far superior. Come on B&Q kick this out and get decent paint in stock.
Published prior to March 2014
By slapathy
Absolute rubbish, I've wasted 46 on two tins of this garbage which I was told was" the highest gloss finish of any paint" Rubbish, as another reviewer said its more satin than gloss. Biggest problem though is the residual brushmarks in it. Went to Crown and got some "grown-up" paint, ie full gloss professional oil-based and just went over all the Valspar with it. Looks fantastic. Go to B&Q for a shovel, but buy paint from people who know what they are doing.
Published prior to March 2014
By Alan Cardwell
incredible match to existing B&Q kitchen units where the door coverings have de-laminated paint appears to be of excellent quality
Published prior to March 2014
By Sam Cooke
Truly awful coverage I am a professional painter and normally always use dulux. The customer ob this occasion supplied paint I recommend dulux but they choose valspar because of there extensive colour range. I have applied three coats of this red emulsion and its patchy blotchy looks absolutely disgusting very disheartened by the paint. Im amazed by how bad it is I also used a briwn and green with no problem but the red terrible. Wont be uding agsin
Published prior to March 2014
By david tann
I am a full time. Time served decorator for 13 years... I used to use laylands mix paint. B&q phased out the "dulux" colour mixing and brought in the famous " valspar " i will never ever stray from this paint. I swear by it. Fantastic coverage. Generally i only use ONE coat.

Published prior to March 2014
By steve yarworth
I have left 3 posts now and although constructive, none have been published...Is this a B&Q run site?????...Seems it!.
Published prior to March 2014
By Sarah
Both Valspar standard and premium paints are of very good standard, the problems being experienced with eggshell etc are most likely because they are an acrylic base therefore particularly on kitchen cupboards you must apply a suitable primer first. The problems with brighter darker colours are easily solved by applying a grey primer to the walls first( not a tactic normally used in the uk) your b&q staff member should be giving you all the info you need but don't be afraid to ask they are having to get used to the change of products also
Published prior to March 2014
By Jean Machan
They must use aroller thats like sanpaper.W e use agood quality emulsion brush fromBandQ., covers fine with no problems.
Published prior to March 2014
By Brendan
This isnt egggshell, its matt emuslsion sold as eggshell. Painted kitchen cupboards. Everything marks it, and cant be wiped, just like matt emulsion. Avoid. Now i know what B&Q mean by "transforming my painting experiance" Other brands of eggshell work well for this job.
Published prior to March 2014
By Barry
As a full time decorator for the last forty years,I was concerned and dubious to try something new.So pleased that i did take the plunge and try Valspar Premium Matt.One word WOW!I will never use another paint unless it is Valspar!Dulux has some serious catching up to do.Welcome to England Valspar!
Published prior to March 2014
By Derek Macdonald
Have used it to do the entire house.The Matt is thick, only requires one application and does not fling out tiny droplets when using a roller.

Have NO idea why other people have had a bad experience....
Published prior to March 2014
By Chris Williams
Anybody who is recommending Dulux should try their current products, it goes on fine, but try wiping it lightly with a damp cloth - well it's fine if you change your mind about the colour as it comes right off the wall. Was in B&Q and overheard a customer ask about diluting Valspar with water - he was advised not to, and then when he walked away he turned to his companion and said "they would say that, I always add water" - no doubt he then complained about how it covered.
Published prior to March 2014
By MayWeb
Disaster! Horrible paint - took 4 coats to cover evenly over a white matt emulsion. As soon as it dried it all peeled off in huge sheets of paint... like latex. I wouldn't touch it again if I was paid to.
Published prior to March 2014
By john
had valspar mixed in b+q because they had no dulux biggest mistake i made verey dissatisfied
Published prior to March 2014
By mike worst
Total rubbish paint, separates after a few hours, watery, does not cover properly does not dry either.
Returned to store and bought Dulux, problem solved.
Do not touch this paint.
Published prior to March 2014
By jim mcguire
had the same problem with Valspar red..3 coats on a suitable base and still appeared very patchy with large roller marks all over..eventually sorted it with same colour from crown
Published prior to March 2014
By B&QBest
I dont know how anyone can say its exspensive as compared to dulux?? For a 2.5L standard matt from dulux on the mixing machine is 24.98, and a 2.5L from the valspar machine is 21.98, likewise with the 5L! dulux charge 47 for 5 litres of their paint! Ill take valspar any day thanks!
Published prior to March 2014
By M Gipp
I do a lot of painting and normal use Dulux and Crown paints. I used Valspar Emulsion for the first time today and was extremely disappointed with it. It was like water and didn't cover at all. I was trying to cover an Dulux almond white with Valspar clotted cream, the paint didn't cover and ran off the brush and roller as if it has been diluted? It coat more than Dulux / Crown emulsion and isn't half as good.
Published prior to March 2014
By Maggie
We bought a dark red matt, mixed in store paint and left an experienced decorator to paint it on one wall, using Dulux pain for the other 3. B & Q sold it as having better coverage, would only need 1 - 2 coats and its primer was included. When we came back, decorator was distraught, the red wall was blotchy, pink with darker blotches and she had painted 3 coats. The rest of the room looked beautiful. We then bought another tin of Valspar mixed in store paint of a slightly darker hue. This has come out with dark brush marks in it. B & Q now says we should have used a grey primer and Valspar say to do this and then paint on 2 more coats of the paint. The wall is already well primed with 4 coats of paint. Valspar are checking these two batches of paint but say it will be up to two weeks before they have any results. I can't see that the primer will make any difference, when the top coat obviously hasn't mixed properly. Meanwhile we can't put our dining room back and we wish B & Q had stayed selling Dulux mixed in store paint. They only had one red Dulux paint and it was the wrong colour. Take our advice and don't buy this paint.
Published prior to March 2014
By Jess
I bought this paint after b&q staff managed to convince me into doing so. I must admit I have never been so pleased to be brainwashed by their sales tactics. I found the paint dried evenly and most importantly only needed the one coat even on my horrendous walls. They made the dulux colour i wanted and i found it averagely priced. I don't decorate much but i would definitely recommend this paint to all.
Published prior to March 2014
By alex matthew
Hi can i get husqvarna orange paint at b&q stores ?
Published prior to March 2014
By Bill
My Dad used Valspar Paints back in the 50's in the UK. From what I remember he was very happy with the quality (Perhaps the quality was better then, like most things). They have just started making it in Australia. Quality wise I don't know.
Published prior to March 2014
By Catherine Glover
I bought two tins of mixed-in-the-shop paint and, apart from the fact that the colours did not look like the colours on the little cards, the paint was difficult to put on, left massive brush-strokes, and above all looked nothing like gloss, more like silk. It's water-based so I should have known. Have just painted over it all using the tried-and-tested brand beginning with D. I won't be buying any Valspar paint again.
Published prior to March 2014
By Raymond
Takes a long time to dry, very runny and expensive at 39.99 a tin. would not reccomened it and I do lots of painting. Dulex and Wicks still the best paints.
Published prior to March 2014
By robert
Good luck with that. Not a bad paint. Married to lowes in the usa certainly better than some but best would be pushing it
Published prior to March 2014
By Higglety Pigglety
Valspar premium emulsion paint best emulsion I have our Decorator has ever used.
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