Essential reading for retailers and suppliers in the home improvement market

Sika Everbuild advertising campaign

Published: 6 October 2021 - Neil Mead

Sika Everbuild has unveiled an eye-catching advertising campaign for its innovative adhesive EB25 - and it’s going to be hard to miss the message over the next 12 months.


The straight-talking, no nonsense campaign focusses on the core benefit of EB25 - its dual-purpose formulation which allows it to stick and seal in equal measure. The adverts’ concise messaging cuts straight to the chase – much like EB25 itself.

Featuring a bold yellow and black design, the new campaign will for the first time include television adverts, as well as appearances across numerous radio stations, in national newspapers, on outdoor poster sites, through social media and in the trade magazines. To support stockists and merchants during the campaign, Everbuild has created a series of complementing POS materials including A1 posters, shelf wobblers and countertop mats. And with a choice of metal or cardboard FSDUs in the same stand-out style, EB25 will be just as prominent in store as out.

Further commercial support for merchants stocking EB25 is available as part of the company’s planned programme of UK-wide product roadshows this summer. The roadshows will bring Everbuild’s products, including EB25, to life through fun interactive games and demonstrations, while the team will also be on hand to offer product training to merchants’ counter staff.

Merchants can register their interest to host a Sika Everbuild roadshow either by visiting or via their local Everbuild business development manager. 

To find out more about Sika Everbuild’s extensive range of products, please visit or contact your local sales representative.


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