DIYWEEK.net

 

Sika Everbuild advertising campaign

Published: 6 October 2021 - Neil Mead

Sika Everbuild has unveiled an eye-catching advertising campaign for its innovative adhesive EB25 - and it’s going to be hard to miss the message over the next 12 months.

 

The straight-talking, no nonsense campaign focusses on the core benefit of EB25 - its dual-purpose formulation which allows it to stick and seal in equal measure. The adverts’ concise messaging cuts straight to the chase – much like EB25 itself.

Featuring a bold yellow and black design, the new campaign will for the first time include television adverts, as well as appearances across numerous radio stations, in national newspapers, on outdoor poster sites, through social media and in the trade magazines. To support stockists and merchants during the campaign, Everbuild has created a series of complementing POS materials including A1 posters, shelf wobblers and countertop mats. And with a choice of metal or cardboard FSDUs in the same stand-out style, EB25 will be just as prominent in store as out.

Further commercial support for merchants stocking EB25 is available as part of the company’s planned programme of UK-wide product roadshows this summer. The roadshows will bring Everbuild’s products, including EB25, to life through fun interactive games and demonstrations, while the team will also be on hand to offer product training to merchants’ counter staff.

Merchants can register their interest to host a Sika Everbuild roadshow either by visiting www.everbuild.co.uk/roadshows or via their local Everbuild business development manager. 

To find out more about Sika Everbuild’s extensive range of products, please visit www.everbuild.co.uk or contact your local sales representative.

Comments


(Your email address will not be published)
5 + 9 =  
Already Registered?
Sign In
Not Yet Registered?
Register
Printable View E-mail Bookmark
*

Latest reader comments

re: Latest update on Green Homes Grant and implications for homeowners and landlords

John Hart
After applying for a green homes how long will it take for a decision? thanks...

re: SX Rainproof Exterior Caulk

Wally
I need the exterior sx rain resistant caulk! Can't get it anywhere so please help! How can I order it? Need it yesterday...

re: BCT can replicate any material in a ceramic tile

Christina Tiritanou
Not sure if you can help as I require a tile which has the measurements of 6”x 6”? Thank you....

re: Latest update on Green Homes Grant and implications for homeowners and landlords

colin thompson
SarahVery clear and helpful information.Thanks...

Most read stories

https://www.diyweek.net/sika-everbuild-advertising-campaign