Due to open in spring 2019, the new 900sq m Planning Studio forms part of the Swedish retailer’s ongoing city centre approach and will specialise in helping customers to plan and order bedrooms and kitchens.
It will be the second of the new store formats to open in London, following the launch of Ikea’s first Planning Studio on Tottenham Court Road in October. Ikea has previously announced a focus on city centre locations in response to the growth of city living and changes to the way people live and shop. Publishing its full-year results llast month, the retailer added that it will continue the roll out of smaller-format stores in what it described as "unexpected locations".
Scheduled to open in Spring 2019, the new Planning Studio will be located on the former Mothercare and Early Learning Centre site on Bromley High Street and will offer customers a personalised service dedicated to planning bedrooms and kitchens.
Boasting a 900sq m footprint, the store will allow customers to browse, plan and order their new bedroom or kitchen, in an environment that also provides inspiration for bedroom accessories, including chests of drawers, side tables and beds, which customers can then purchase online.
Ikea London city centre market leader Jane Bisset said: “The opening of our new Planning Studio in Bromley will mark the next exciting step in our city centre approach as we bring IKEA to the heart of urban areas in London. Following the successful launch of our first Planning Studio on Tottenham Court Road, we are committed to giving customers the choices they need and understand the role we can play in helping people plan bigger projects in the home. We are looking forward to opening our doors to the people of Bromley and providing the expert advice you’d expect from Ikea, alongside a great service package and delivery offer.”
Ikea currently operates full-sized stores in Wembley, Tottenham, Croydon and Lakeside, as well as the Tottenham Court Road Planning Studio. The retailer confirms it is currently exploring other locations in London for similar outlets, as well as opportunities to test and trial different formats in the city centre.
Ikea will also be opening its leading sustainable store in Greenwich in early 2019, which will offer a variety of spaces and features to help Londoners live a healthier and more sustainable lifestyle.