Essential reading for retailers and suppliers in the home improvement market

Dulux launches new concept store in Shanghai

Published: 28 January 2019 - Fiona Garcia
 

Dutch paint giant, Akzo Nobel has set about creating a fully-interactive experience at the new concept store for its Dulux brand, utilising digital technology and personalised services,

The first of its kind in China, the store makes use of online and offline tools to create a “one-stop immersive experience”; showcasing more than 200 colours from the Dulux range, as well as samples of paint textures and patterns. Experts will be on hand to offer advice and and real-time demonstrations of customsed designs and colours chosen by customers via apps and in-store virtual reality devices.

“We are making personalised total solutions - colour, products and services - into a full experience for the consumer," said Akzo Nobel China president Dr. Lin Liangqi, who is also business director of the company’s decorative paints business in North Asia. “The Dulux concept store makes our colour and product expertise readily accessible with digital tools. When people walk into the store, we hope our passion for paint inspires them as they create their own modern, colourful and dynamic living spaces.”

To help inspire customers when re-decorating, the store also highlights Dulux's professional renewal services and the effect of soft furnishing materials, such as curtains and wallpapers. Other features include an artistic installation and display showing the evolution of the Colour of the Year.

In 2018, Akzo Nobel enhanced its stores network by acquiring Whites Trade Paints, Cambrian Decorators Supplies (C.D.S.) Limited and Trade Paints; all based in the UK. Further improving the service and support offered to its customers, there are now 219 Dulux Decorator Centres in the UK.

 

 

Comments


(Your email address will not be published)
Already Registered?
Sign In
Not Yet Registered?
Register
Printable View E-mail Bookmark
*

What do you think?


How have outdoor living lines been performing for you this season?




Latest reader comments

re: Quick and easy wood treatment oil from Frogsuit

Beverley
Hi, please confirm if Frogsuit can be used on all external wood doors and sheds.RegardsBeverley...

re: Quick and easy wood treatment oil from Frogsuit

Chris - Frogsuit Ltd
Hi Arthur, thank you for your query. Depending on the product and the type of wood you may need to prepare the items prior to application. ...

re: Kingfisher appoints new CEO

B&Q bob
Not good news for BQ staff supermarket bosses have little respect for staff or staff retention, also see every opportunity to increase ...

re: Quick and easy wood treatment oil from Frogsuit

Arthur
Hi, I watched your slot on QVC this morning and was quite impressed. However, I do have a question. The slot demonstrated Frogsuit being ...

re: Women line up for B&Q DIY classes

Linda Harman
Are there any ladies DIY classes near Burnham on Sea Somerset...