Wyevale Garden Centres has strengthened its executive management team with the addition of Tim Patten as multichannel director.
Mr Patten joins Wyevale Garden Centres from Morrisons Non Food where he was the marketing and ecommerce director. He has held a number of ecommerce, multichannel and marketing director roles for large retail businesses including Space NK and Mothercare.
He also spent several years at Jack Wills as multichannel director for the UK, and later taking on responsibility for the international development of Jack Wills USA and Jack Wills Hong Kong's multichannel strategies.
Kevin Bradshaw, chief executive of Wyevale Garden Centres - the nation's largest garden centre group with 140 centres, said: "Online research and commerce are playing an increasingly important role in garden product retailing and Tim's appointment is the first step on our journey to become a truly multichannel retailer."