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Wyevale changes its name

Published: 30 July 2009
The UK's largest garden centre chain, Wyevale has changed its name in what promises to be a massive re-branding exercise for the company.
Wyevale changes its name
The centres will now trade under the banner The Garden Centre Group. An automated message on the main company switchboard already reflects the change and Companies House records the change as having taken place last week on July 21.

The company's website has also removed any reference to the Wyevale brand, despite its web address:

The move reflects the increasing number of leading independents now owned by the group which trade under their own names.

No one at The Garden Centre Group was available for comment.


Published prior to March 2014
By weed killer
so..Wyevale changes its name...the next move is to incorporate the remaining garden centres under it's influence and then prepare the way for a sell off to Tesco in the medium term. should ensure a good payoff for the shareholders!!
Published prior to March 2014
By Inside info
On the face of it the name change appears strange. Just popping down to 'The Garden Centre Group' would hardly trip of the tonge as you're walking out the door on a Sunday morning! However, if this is to be a group trading name with centres retaining their individual name, to some extent, it would give the consumer that local feel. We'll see, it could be a costly mistake or a play into Tesco's hands........
Published prior to March 2014
By peter
garden centres are destination places, the imagine he is trying to create is very 70's basic rustic. He will be found out come Xmas....
Published prior to March 2014
By john fowler
seems like one of thosse waste of money rebrands to me.. but it is there money

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