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William Sinclair shoots latest ads on location in South Africa

Published: 27 January 2015
William Sinclair Horticulture has finished location shooting in South Africa of the launch TV commercials for its new tomato planter and weedkiller spray.
William Sinclair shoots latest ads on location in South Africa
The 30-second commercials will make their debut on March 26 and the heavyweight campaign will run until the end of June, boasting prime time slots on ITV1, Channel 4 and several Sky channels.

The ad, shot in a garden location, required a 75-strong production team to complete the week-long shoot in Capetown under the direction of Sinclair marketing director Simon McArdle.

"It's an intensive process, but extremely rewarding," said Simon McArdle. "Winter filming requires that we follow the sun to the Western Cape of South Africa. It's a big investment but we anticipate it will be returned with interest when these new products hit the shelves. The agency, production company and the directors have exceeded all our expectations."

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