Essential reading for retailers and suppliers in the home improvement market

Wilk supports National Home Improvement Month 2020

Published: 21 January 2020 - Alex Fordham

, BHETA’s industry-wide consumer-facing marketing initiative, now in its third year.

It will be the first multiple retailer to sign up to the campaign which will run throughout April. Wilko’s involvement follows on from a successful Meet the Buyer event held by BHETA back in November 2019.

Keeley Vernon, BHETA’s sector manager for DIY & Home Improvement who is driving the campaign commented; “It is fantastic to have wilko, a major retailer on board for 2020.  Its engagement provides a great opportunity within our industry not only for the wilko brand, but also for BHETA’s supplier members and for the consumer; and will elevate the campaign to new level.  

"Everyone at BHETA is very much looking forward to working with wilko on this new opportunity, and raising the profile of National Home Improvement Month.”

National Home Improvement Month uses the tagline ‘Love The Home You Live In’.  Online and broadcast features will be backed through social media and in national and regional consumer media.  A package of point of sale and support material will again be available. 


(Your email address will not be published)
8 + 1 =  
Already Registered?
Sign In
Not Yet Registered?
Printable View E-mail Bookmark

Latest reader comments

re: Latest update on Green Homes Grant and implications for homeowners and landlords

John Hart
After applying for a green homes how long will it take for a decision? thanks...

re: SX Rainproof Exterior Caulk

I need the exterior sx rain resistant caulk! Can't get it anywhere so please help! How can I order it? Need it yesterday...

re: BCT can replicate any material in a ceramic tile

Christina Tiritanou
Not sure if you can help as I require a tile which has the measurements of 6”x 6”? Thank you....

re: Latest update on Green Homes Grant and implications for homeowners and landlords

colin thompson
SarahVery clear and helpful information.Thanks...

Most read stories