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What More launches into the bakeware market

Published: 3 December 2014
What More UK, the Lancashire-based manufacturer of plastic housewares, storage products and garden products, is to enter the bakeware market.
The launch is underwritten by an investment of over £2m in new product and manufacturing processes.

Said director Tony Grimshaw: "We're delighted to increase manufacturing at our site in Altham, which enhances our ongoing investment in all our existing processes. The company has demonstrated its market-leading aspirations over many years and this is an exciting addition."

The new products will be launched at The Spring Fair in Birmingham and Ambiente in Germany next February.

What More UK, established in 1999, now sells its products to 54 countries and employs 225 people.


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