Essential reading for retailers and suppliers in the home improvement market

Weber Invests in seven-figure TV ad campaign

Published: 4 July 2017 - Fiona Garcia

International barbecue brand, Weber has launched its biggest marketing campaign to date with a prime-time TV advert, to be broadcast across ITV and Channel 4 over the coming summer months.  

The TV advert is Weber
The TV advert is Weber''s biggest-ever investment in marketing to date

Weber has invested what it described as a “a sizeable seven-figure sum” in the TV advert, which showcases its Genesis II gas barbecue and is set to reach millions of people during the key barbecue season.

The commercial was first broadcast at the end of April 2017 and will run until July 31. It will be shown in slots during popular programmes on ITV and Channel 4, including ITV Early Evening News, Britain’s Got Talent, Emmerdale, Come Dine With Me, Channel 4 News, Come Dine With Me, A Place in The Sun and Sunday Brunch.

The 30-second clip will receive geo-targeting by both Sky AdSmart and Videology to homes within a 40-minute radius drive time from Weber stores, as well as thermal activation - meaning the ads are triggered by the weather or a particular temperature - and regional targeting to reach their key demographic. 

The advert follows a broader investment from Weber to provide customers with a greater overall experience, education and access to the range including a newly revamped website, both globally and in the UK, enhancing their premium in-store displays and adding new Grill Academy courses to cookery schools across the country.

UK marketing director Chris Trewhitt said: “We are very proud and excited to be putting the revolutionary Genesis II barbecue in front of a national prime-time television audience. The widespread TV exposure will ensure Weber is front-of-mind during the key summer season and will demonstrate our most advanced barbecue, giving consumers the chance to see it in action from the comfort of their own homes before visiting us in-store.”

Comments


(Your email address will not be published)
Already Registered?
Sign In
Not Yet Registered?
Register
Printable View E-mail Bookmark
*

What do you think?

As the Covid-19 pandemic lockdown is eased and people gradually emerge from their isolation and start shopping again, DIY Week is keen to know whether you are ready to reopen and what preparations you've made in order to adhere to the latest government guidelines.
So are you ready to reopen?




Latest reader comments

re: A guide to construction safety for home builders

Daniel Wood
Safety should always be the first priority. If followed properly, these precautions are all we need to tackle all unwanted accidents. I ...

re: Further Homebase closures ahead

Shaun Collorick
Cheltenham homebase has closing down signs outside, but not Gloucester homebase.... Yet!...

re: B&Q sales slide, as Screwfix decision to exit German market costs millions

B&Q bob
No surprises from us on the shopfloor management paralysed by fear of jobs and to weak to take chances so bumble around. Ranges boring, and ...

re: Further Homebase closures ahead

Miss l'a tesha gc Wilson
Please keep me updated regards all Store closures Thank you...

re: Graham Bell to head up B&Q as part of Kingfisher reshuffle

Peter Earl
I HOPE GRAHAM BELL THE NEW CEO OF B&Q GETS TO GRIPS OF THE COMPANY VERY SOON.MY WIFE WENT FROM SHADOXHURST TO GILLINGHAM TO GET SOME ...

Most read stories