Lucy Bailey joins company as area sales manager for the South West of England.
Ms Bailey will cover a territory along the M5 corridor, taking in south Wales. She has a degree in English from Portsmouth University and joined Vital Earth after a year's travelling in Canada, where she became particularly interested in initiatives to protect the environment.
Commenting on her new role, Ms Bailey said: "I'm delighted to be working with such an environmentally conscious company. It's good to see the garden sector demanding new levels of green responsibility. With its peat-free, organic and recycled products, Vital earth I leading the field in this area."
Vital Earth manufactures peat-free composts made from recycled garden waste and the new Chicken Poo fertiliser launched at Glee.