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Tower of London poppies take Dulux colour accolade

Published: 5 May 2015
The Dulux Let's Colour Awards has crowned Blood Swept Lands and Seas of Red - last year's poppy installation at the Tower of London - as Britain's Colour Moment of the Year.
Tower of London poppies take Dulux colour accolade
The 888,246 ceramic poppies marked 100 years since the first day of Britain's involvement in the First World War, and drew over five million visitors. They received the Dulux accolade as a result of public votes.

The installation - which was branded as "truly extraordinary" and something the "country could be very proud of" by Prime Minister David Cameron - beat colour competitors including the Making Colour exhibition at the National Gallery, Summer of Colour at the Turner Contemporary and the Illuminating York festival.

The awards have been established by the paint brand to celebrate and reward the most innovative uses of colour and design within the homes and interiors industry and beyond.

The awards were presented at a ceremony in London by Deyan Sudjic, director of London's Design Museum.

Designer of the poppy installation, Paul Cummins MBE, said: "The colour of the ceramic poppies was very important to me and had to be right from the beginning; they needed to pop against whichever environment they were placed in.

"I had actually discovered the exact red back in 2012 when I was working on the Cultural Olympiad and was searching for colours for the created ceramic roses that were placed outside the Houses of Parliament.

"I had tested and mixed many different reds until striking upon the perfect colour, which is a version of cadmium red, only much more vibrant. The eventual colour I found was perfect for the poppies and so I colour matched the paint to ensure its vibrancy and beauty shone from each particular poppy in the installation."

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