Essential reading for retailers and suppliers in the home improvement market

The Range's Christmas campaign aims to attract new shoppers

Added: 11 November 2014

The new ads show a more inspirational side to the products on offer and are aimed at driving consumers in-store that have not previously shopped with the retailer. Said founder Chris Dawson: "We're not the bottom. We're not Poundstretcher. We're not Wilkinson, not B & M, we're a working man's John Lewis."

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