Essential reading for retailers and suppliers in the home improvement market

The frog is back

Published: 26 March 2009
The Scotts Miracle-Gro company promises to maintain its spend at 2008 levels with £6.3m committed to nationwide TV and press advertising during the spring and summer of 2009.
The frog is back
TV and press ads will be backed up with in-store promotions, merchandising and pos material.

Easter sees a return to the famous EverGreen frog commercials but then TV advertising will switch to a new frog commercial just for EverGreen Mow It Less Lawn Food.

Both fun ads are designed to educate and entertain and show consumers how get the lawn of their dreams.

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