Shurtape has announced another huge broadcast marketing campaign for T-Rex Tape, kicking off this month.
The leading tape manufacturer has generated mass awareness for the extra-strong tape with a range of consumer campaigns since its UK launch in 2015 and is continuing the momentum by teaming up with Talksport, Sky Sports, Channel 4 and Dave.
Shurtape head of marketing Alan Murray commented: “We have a clear strategy when it comes to T-Rex and it is working brilliantly. By partnering with strong consumer media brands that have a similar personality and the right audience, we will be able to hit the target market with our messages throughout Autumn and Winter.”
The promotions will see a repeat of T-Rex’s previous successful partnership with Talksport. This year, the brand will create an interactive initiative with Talksport’s hugely popular Drive Time show, with the theme of “We’ve taped it”. Listeners simply answer a question about a sticky sporting situation to be in with a chance of winning a range of consumer prizes, including top of the range technology products and BBQs.
The TV campaign meanwhile, will see a T-Rex ad placed across the range of popular channels for the Autumn months. In this ad, the product’s strength is illustrated by a father fixing the ladder to his son’s treehouse using the extra strong tape, before both characters let out a ferocious ‘roar’.
“We are launching new products to build the T-Rex range in the UK - it is already huge in the US - so it is key to keep pushing the brand to consumers,” concludes Mr Murray. “We’ve just introduced White and Clear T-Rex and thanks to this broadcast media campaign we’ll be reaching millions of end users at the start of the key Autumn period, offering some ‘ferocious’ prizes and most importantly, speaking to them via brands they know and trust.”