Essential reading for retailers and suppliers in the home improvement market

Surge in sales of wildlife cameras

Published: 14 March 2019 - Fion Garcia
 

One in three Brits say they’ve been inspired by TV documentary series, leading to an uplift in sales of wildlife cameras, with one retailer Laptops Direct recording a 160% jump.

Inspired by TV series, such as Dynasties, Blue Planet and Springwatch, more Brits than ever are buying gadgets such as wildlife cameras to keep tabs on the wildlife in their gardens. Since the programmes aired, LaptopsDirect.co.uk has seen an increase in demand for its outdoor wildlife cameras range, with sales increasing by a staggering 160%, compared to the same time last year.

Additional research of 1,068 UK adults carried out by the gadgets and technology retailer provides more context for this - revealing that 36% of Brits say they’ve been inspired by nature documentaries to look out for nature and wildlife in their own gardens. The over 65s were overwhelmingly (62%) found to be the most inspired by such documentary series.

The gadgets, offering live feeds, along with video recording and even still image capture on some models, have been favoured by wildlife lovers since they came to market, but have seen a recent surge in popularity, as they become more mainstream.

Highlighting the positive impact these TV programmes are having on viewers, the survey revealed that 26% of Brits said they’re now more eco-conscious, as a result of having watched such documentaries and 37% reported that they would consider local wildlife when deciding where to go for a weekend walk, as they’d like to see animals close to home in their natural habitats.

LaptopsDirect.co.uk marketing manager Mark Kelly said: “It’s great to see how so many people of all ages are feeling inspired by nature documentaries and taking a real interest in their wildlife closer to home. These documentaries seem to have inspired a generation to be more eco-conscious and think twice before doing something to harm the environment, which is an incredibly powerful message - it’s fantastic to see just how many of us have been inspired in this way.”

 

 

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As we near the end of another scorching summer season, which category do you expect to be the biggest seller in the build up to autumn and winter?







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