Smart Garden Products announces that Caroline Holford joined the company this month from Dexam International

Ms Holford, who took up the role of trade marketing manager on October 9, brings a wealth of trade marketing experience with her. Prior to her time with Dexam, she held positions at a number of major brands, including Canon, Homedics and Bic, among others.

On making a move to the garden industry, Ms Holford said: “I am looking forward to transferring my extensive marketing experience in housewares, licensing and FMCG to the gardening sector.  I feel very fortunate to be joining the Smart Garden team at a time of such growth for both the company and the industry.  I am looking forward to taking on the challenge and feel inspired by the passion which is evident at every level in the company”.

Smart Garden Products managing director Jonathan Stobart added: “I’m delighted that Caroline has joined our team at such an exciting time as we continue to rapidly expand our business, while her experience will enable her to hit the ground running and drive forward our marketing and communications strategy”.