Essential reading for retailers and suppliers in the home improvement market

Shurtape makes it a straight eight on TV for Duck and Frog

Published: 14 September 2017
 

Shurtape is investing in high-profile TV advertising for its market-leading products, Duck Tape and Frog Tape - for the eighth year in a row.

Again targeting the mainstream consumer DIYer, the tape manufacturer’s Autumn/Winter 2017 campaign is a highly-targeted sponsorship and ad schedule across TV and radio.

The new Frog Tape campaign will launch at the start of October and is entitled ‘Bring Your Painting to Life’, focusing on how the product can help even amateur painters create professional, creative finishes.

Built around TV, with ITV’s prime daytime show Good Morning Britain, the schedule will also include Heart FM and, for the first time, the ad will be rolled out on Smooth Radio, delivering huge mainstream reach. Duck Tape, meanwhile, will also feature on Good Morning Britain, giving both brands mass reach at a key time of day.

Shurtape UK head of marketing Alan Murray said: “This demonstrates our commitment to our trade customers, who have benefitted from a heavy TV push in the past. This is a key time of year, when consumers are looking to ‘nest’ and smarten up their homes for the winter months, so we wanted to ensure we had a strong presence across the UK.

“We’ll be amplifying the campaign with home interest media advertorials, in-store activity and social media programmes,” concludes Mr Murray.. “As market leaders, we are keen to help our consumers through the purchasing process, while supporting our key customers by driving traffic into their stores.”

 

 

Comments


(Your email address will not be published)
Already Registered?
Sign In
Not Yet Registered?
Register
Printable View E-mail Bookmark
*

What do you think?


Has there been a greater uptake from retailers sourcing British-made products in the face of Brexit?


Latest reader comments

re: B&Q invites suppliers to pitch at Innovation Open Day

Brian Eacersall
Hi B & Q innovations Team.I have already sent in an e-mail outlining my design using the request to become a supplier route.However I ...

re: Toolstation.com excels in Which? website survey

Muhammad idrees
Good service and price also good...

re: Mike Ashley calls Debenhams administration a “national scandal”

m orourke
How can senior management at debenhams stay in post whilst abdicating their responsibilies to a bunch of consultants to save the buisness ...

re: B&Q and Valspar partnership to "transform the paint market in the UK"

Tony Turner
A bit of context: first decorating undertaken in 1968, have continued to decorate at DIY and professional level ever since, Wife has ...

re: Builder wins Toolstation's prize draw pick-up

Brian Easton
Brilliant delivery, much help from Daniel and Shakil...

Most read stories