Essential reading for retailers and suppliers in the home improvement market

Service from ‘robotic staff’ is negatively impacting UK businesses

Published: 16 September 2019 - Fiona Garcia
 

In an age of artificial intelligence and automation, new research finds that the inability of workers to improvise and innovate is causing consumers to make negative assumptions about companies.

A study of 1,000 workplaces published in ‘Thinking on your Feet’, a report by the commercial subsidiary of the Royal Academy of Dramatic Art, RADA Business, found that 91% of people say that they regularly experience situations where employees have failed to apply a flexible way of communicating and common sense as a result of not being able to think ‘in the moment’, respond appropriately and improvise a creative solution.

The report identifies the effects of not being able to think creatively and reveals that 46% of people have experienced impatient customer service. Other poor staff behaviours found include unhelpfulness (45%), poor communication (38%), or rudeness (37%).  

Customers are quick to make judgements about organisations, as a result, with 88% admitting that they make negative assumptions about the entire organisation due to inappropriate staff behaviour. 

Workers struggling to respond effectively or appropriately need adequate support. Therefore, it’s important for companies to embrace improvisation skills to unlock the true potential of their workers, so they can respond to each challenge in the best way.

RADA Business tutor and client manager Kate Walker Miles said of the findings: “Customers appreciate being heard and react positively towards workers who go the extra mile, but robotic service and a diminishing ability to improvise can leave customers feeling frustrated.

“By viewing the organisation from the perspective of your customer, you can understand clearly how the business is being perceived and encourage a positive culture of improvisation.

“There are simple training techniques available to support workers who struggle to think quickly and react to situations in a flexible way, tapping into the power of improvisation, which can empower everyone in your workforce to make imaginative yet informed decisions.”

 

Comments


(Your email address will not be published)
Already Registered?
Sign In
Not Yet Registered?
Register
Printable View E-mail Bookmark
*

Latest reader comments

re: Carl Kammerling Fusion 2021 Trade Promotion – Filled with exciting new deals!

MIKE
GOOD AFTERNOON,WE USED TO DEAL WITH YOUR COMPANY MANY YEARS AGO, BUYING LARGE STOCKS OF DELETED AND RETURNS ITEMS.IF YOU HAVE ANY CLEARANCE ...

re: Toolbank

Bilal Ali
Hi Trust you are doing great. My name is Bilal Ali. I am the owner of Azaan International Ltd, a company specialized in products. We are ...

re: Woolworths staff reunited by new website

John Zullo
Hi I'm trying to find Lisa assistant manager of woolworths in the metro centre 1999 I only now her by her 1st and middle name Lisa Marie ...

re: Planning application submitted for new Homebase store in Abingdon

Gel
They closed their store last year!http://www.oxfordmail.co.uk/news/17570442.homebase-abingdon-starts-closing-sale/...

re: Latest update on Green Homes Grant and implications for homeowners and landlords

John Hart
After applying for a green homes how long will it take for a decision? thanks...

Most read stories