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Scotts Solus brand cull will leave only ChapelWood

Published: 20 May 2015
Scotts Solus Brands is ditching all the brands bar one that it bought from wholesaler Solus last year, saying they are "not core".
Scotts Solus brand cull will leave only ChapelWood
Scotts Miracle-Gro stepped in after Solus collapsed into administration and acquired its own brands Yeoman, Joseph Bentley, Botanico, Garden Nation, Bermuda and ChapelWood. Now, Scotts says the bird and wildlife care ChapelWood brand is the only one it wants to retain.

In a statement the company said: "An extensive review of the business has shown us that the ChapelWood brand has a significant future alongside the existing Scotts Miracle-Gro portfolio.

"We have already invested in the brand and this will culminate in a ChapelWood relaunch later in the summer with a range of new products, packaging, branding and marketing support.

"We will be looking to divest the remaining brands and products with a view to exiting from them at the earliest opportunity."

The Scotts Company (UK) general manager Sheila Hill says: "We're extremely excited about ChapelWood and what it can do for the bird care category and for the core Scotts Miracle-Gro business. It's about driving category growth with our business partners.

"The remaining brands, while still strong, are not core to us right now and we will be looking at ways to smoothly exit those businesses."

The company says the change has no effect on the core business of Scotts Miracle-Gro in the UK, which it regards as one of its major flagship international markets.

"There is continued strong investment here by Scotts Miracle-Gro in the USA, showing that the company is still extremely committed to the UK gardening market," it states.

"We are currently working on how to move forward and which decisions will be best for the business, our retail customers and our staff. We will communicate these decisions as soon as they are made."

Scotts says it is working with customers who stock the affected brands to ensure continuity of supply through the rest of the season and support through the transition process to minimise disruption to their business.

Comments

20 May 2015 01:02:00
By Former Insider
As big as Scotts are, they didn't know their ar#e from their elbow. This speaks volumes on why Martin Breddy left very quickly "by mutual consent"...Run for the hills my former colleagues.
20 May 2015 01:01:00
By Former Solus Employee
No effect on the core business?? That's a clever way of glossing over the fact that the old Solus company is to be closed costing everyone their jobs but its true there is no effect to the core business!!

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