What More UK Limited has expanded its international sales department by appointing new sales manager Jeremy Sidgwick.
Mr Sidgwick speaks fluent French and German and will be responsible for increasing the company's exports in Europe and further afield.
He said: "Over recent years What More UK Limited has grown rapidly to become the UK's largest manufacturer of plastic household products, now exporting to 33 countries under the brand name WHAM. I'll be looking to penetrate further into those countries we already supply, and see if there are any gaps we do not currently fulfil. I'm really looking forward to promoting the WHAM name overseas."
Mr Sidgwick, who has more than 20 years of international sales experience and holds the MIEx Grad Professional Qualification from the Institute of Export, is currently studying for an MA in Strategic Consumer Marketing.