Supermarket chain to introduce the facility in more than 800 stores by Christmas, as it confirms that non-food merchandise is 'a key area of focus' for the retailer.
On Monday Sainsbury's announced an ambitious growth plan for its Click and Collect service, with the facility set to be available in 40 stores in the next week and in more than 800 by Christmas.

Sainsbury's director of convenience Helen Buck said: "General merchandise is a key area of focus for Sainsbury's and we are enjoying growth rates of 20% in some areas. Sainsbury's growth is well documented and services, such as Click and Collect will play an increasingly crucial role in this."

Sainsbury's non-food website was launched in July 2009 and now features more than 15,000 products, including kitchenware, cookware, DIY products, outdoor living and garden tools.

Ms Buck added that more than a third of Sainsbury's non-food online sales now come through Click and Collect, which enables the customer to place an order by 2pm for delivery or instore collection the next day.