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Record year of results for Ironmongery Direct

Published: 27 March 2014
Ironmongery Direct posted a turnover of £22.1m up 22% on 2012, achieving its ninth consecutive year of growth in the process.
Record year of results for Ironmongery Direct
Last year was a successful one for Ironmongery Direct as it saw profits rise at a faster rate than turnover.

The company worked hard throughout 2013 to embrace digital technology and this was seen with the launch of a mobile application in April. The app provides customers with another format to order from Ironmongery Direct's 14,500 product range. Since the launch there have been 11,000 downloads of the app.

Online sales also grew from £7.2m in 2012 to £10.2m in 2013 - a rise of 42%. While sales from the mobile site grew by 115%.

The company attracted 53,000 new customers in 2013 and this year Ironmongery Direct says it will continue to focus on its high customer retention rate.

Ironmongery Direct's managing director, Wayne Lysaght-Mason, said: "The results reflect a strong year for Ironmongery Direct and reinforce our position as the UK's largest specialist distributor of ironmongery for the trade.

"Our performance has been driven by focusing on what our customers want and we have reached out to new and existing customers via a more flexible ordering process. In particular, we have extended our already market-leading cut-off time for next day delivery, introduced a free returns guarantee, as well as building upon the success of our mobile site by introducing our free app to enhance our offering."

This record year of results was not hampered by the fact Ironmongery Direct were bought by French company Manutan Group in July.

Mr Lysaght-Mason added that the record results had taken place against the background of a successful and mutually beneficial relationship with Manutan Group.

Last year the company posted a turnover of £18.1m - a rise of 22% on 2011.

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