Channel 57 is the new home of QVC extra, where the best of QVC's product range will be showcased 24-hours a day.
The shows on the new channel will be one-hour long and will be themed or branded programmes.

Ceo of QVC UK, Dermot Boyd, said: "With the launch of QVC Extra we now have three QVC UK channels broadcasting on Freeview, providing 12.3m households with the opportunity to see our best products in case they missed them the first time around."

QVC Extra was only previously available to viewers with an internet TV, but now after signing a carriage agreement with Comux UK, the channel now reaches those without.