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Poundland teams with Tommy Walsh for DIY launch

Published: 19 January 2015
Discount retailer Poundland is partnering with celebrity builder and DIY expert Tommy Walsh for the launch of a new range of DIY essentials.
Poundland teams with Tommy Walsh for DIY launch
The DIY:Time collection will be available in stores nationwide this spring priced at just £1 per item and will consist of 200 DIY lines. They include decoration and preparation essentials as well as tools, fixtures, fittings and adhesives.

Mr Walsh, best known for his appearances in television's Ground Force programmes, will be providing expert tips on the product packaging and online to help customers get to grips with DIY projects in their home.

Commenting on his partnership with Poundland, which is the UK's leading single price value retailer, he said: "I'm a great believer in value for money. I was raised with the view that if you look after the pennies, the pounds will look after themselves."

"I've been working with Poundland for over a year now, developing and testing the DIY:Time range to produce good quality products at the lowest possible price of just £1."

He added: "I'm really proud of what we have achieved and already use the products at home and professionally."

The products will be sold across the business's portfolio of over 575 stores in the UK, Ireland and Spain.

The announcement comes following phenomenal sales of Poundland's debut celebrity collaboration last year. Since launching in April 2014, the Jane Asher bakeware range has seen huge demand, with initial sales doubling the predicted figures.

Poundland CEO Jim McCarthy, said: "The bakeware range proves the combination of Poundland's amazing value items with the expertise of a trusted household name is a recipe for success.

"We are delighted that someone with Tommy's expertise and reputation in the DIY sector has chosen to work with Poundland to create this high-quality, affordable range.

What's your take on the new launch? Will it have an impact on your business? Take our poll

Comments

19 January 2015 00:01:00
By Marc King
Tommy Walsh.Excellent choice a real DIY HERO.Plus a nice genuine man. Poundland does some grood products at great value. Well done Poundland in hiring Tommy Walsh to promote your products.

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