Polyseam, the manufacturer of the Graft brand of sealants, adhesives and fillers for professionals and DIY enthusiasts, has appointed a new marketing manager.
Olando Salina joins the company as it announces plans to develop its own range of premium products, and it has also just completed the purchase of land for a new manufacturing facility, close to its existing factory in Huddersfield.
In addition, Polyseam is hoping to continue to build its business in the wider Northern European construction and fire protection market.
Polyseam has a number of new ideas and product enhancements planned for the coming year, and has just signed a contract to supply the Graft range to Neso, one of the biggest building contractors in Norway.
Mr Salina commented: "This is a new industry for me but I'm keen to develop a cohesive marketing programme that will support the exciting products that are being developed, and that will help Polyseam increase its market share and gain recognition for what it has already achieved.
"We're looking at a number of different activities to supplement the day-to-day PR activity, including some of the key trade shows, enhanced online activity and a major television advertising campaign which kicks off in the spring of 2015."