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Polycell's £3m campaign

Published: 7 April 2011
Polycell is investing £3m in its 2011 communications campaign. Activity kicks off with a TV ad campaign from April 18 until the end of May.
Polycell's £3m campaign
The ad, under the strapline 'We'll show you how', will air on ITV1, C4, Dave, E4 and digital home interest channels.

Polycell has also invested in a complementary digital campaign. The brand has teamed up with MSN and home interest TV presenters George Clarke and Julia Kendall to create a series of 'How to' videos.

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