Vic Azam has joined pet food manufacturer Pets Choice as national account manager to strengthen the company's expanding team.
Pets Choice says that an increased demand continues to drive its bold growth plans, which will see Mr Azam responsible for managing and processing key retail partnerships to help business growth.
Mr Azam, who previously worked for Armitage Pet Care, said: "As I have worked in the industry for some time I have been aware of Pets Choice and its fantastic reputation in the market.
"It's an incredibly forward-thinking business and I'm excited to work with the team to deliver a unique proposition and unrivalled service for our retail partners."
Ceo of Pets Choise, Tony Raeburn, said: "We are delighted to welcome Vic to the team. His wealth of experience and enthusiasm for the pet food industry will be instrumental in building our business."