Patlock secures listings in two major national retailers
Published: 16 February 2018 - Fiona Garcia
Following its appearance on Dragons’ Den, Patlock – the fitted French door lock, has landed deals with Argos and Robert Dyas nationwide.
It’s a major coup for Rectella International, whose Bar-Be-Quick brand holds the retail distributorship for the product. Already listed in Bunnings stores, Patlock is now stocked in Argos and Robert Dyas stores across the UK, as well as online via the two retailers’ transactional websites. It also has online listings with B&Q and Screwfix.
The new listings were secured after an appearance on BBC Two’s Dragons’ Den in 2017 by Craig Knott, the founder of Patlock, which saw sales increase by 200% year on year.
The device assists home owners in securing their property against burglars and the method of forced entry known as lock snapping. It was named Best New Product in 2017 at trade show, Totally DIY.
Rectella International head of sales Caroline Morris said: “Since Patlock launched, we’ve witnessed steady growth in sales and we experienced a huge boost after the Dragons’ Den pitch was broadcast. Now, with a greater physical presence and access to a wider pool of loyal Argos and Robert Dyas customers, we expect to see sales soar even higher.
“With figures showing there’s a break-in every 15 minutes in the UK – with the weakest point of entry being at the rear of the property via patio or French doors – there’s clearly strong demand for a solution like Patlock and to have secured such high-profile listings demonstrates this. We look forward to seeing how sales progress in the coming months.”