Construction online publisher, On The Tools, has appointed Clare Harding as head of marketing, PR and Events for the new Electric House agency.
Clare Harding, previously head of marketing for Jewson, has been tasked with helping to launch the new agency, and supporting the business to grow as part of the senior management team.
Electric House will launch on October 1 2019, and will combine the services of a social media and marketing agency model with an online community-first media publisher.
On The Tools will remain a key pillar within the publishing arm of the agency business.
Lee Wilcox CEO of On The Tools commented: “Having Clare join the team at this time in our growth is ideal. She brings with her a wealth of construction marketing knowledge and expertise, and will help us to ensure we quite literally place the customer in the room when developing and executing concepts and campaigns for clients.
“As part of our journey to become Electric House we’re focusing on expanding the team and diversifying our skill sets to create the agency offering, which Clare’s appointment was a key part of. Along with a recruitment drive, we’ll also be relocating to new offices in Birmingham.”
Clare Harding said: “Joining the On The Tools team as they are evolving to become Electric House is very exciting. The majority of my marketing career has been focused on working with construction audiences, so the move to On The Tools felt like a great fit. On The Tools as an online publisher has a clear vision to connect construction and give the trade the same opportunities as the white-collar world - something I’m very passionate to support.
“I’m also really looking forward to building brand partnerships at Electric House - having worked with lots of different agencies in my previous roles, I can understand what it is like to sit in the client's shoes!”