Essential reading for retailers and suppliers in the home improvement market

New mouldable putty from Loctite

Published: 28 March 2018

Loctite Kintsuglue is an amazing flexible putty ideal for repairing almost any broken object. Mouldable and strong at the same time, it can be applied to almost anything you want to repair, reconstruct, protect or enhance. It is so versatile; the company says that the only limitation is your imagination!
Kintsuglue is very easy to use: just knead and apply to your item. It starts to cure in 30 minutes and is fully cured after 24 hours into a soft-to-touch flexible rubber. You are then ready to use your new object! Kintsuglue is available in black and white, and is paintable.
It outperforms the competition in many aspects says Henkel, with higher strength, cures 2.5x faster, and a longer shelf life plus it will be supported with a very big £1,000,000 TV, Digital and Press Campaign from May to September 2018. With capabilities beyond liquid glues and packaging that inspires applications it will be an incremental sales opportunity for the retailer. Secondary sites, clip strips, till display etc can drive additional sales. Overall, it represents a fantastic opportunity to grow significant sales in 2018.





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