The latest housewares company to join BHETA is Queen’s Award for Enterprise winner Aydya, based in Dundee. An ethical company which owns and operates innovative brands that offer simple, high quality, value for money products that excite and engage consumers, Aydya focuses on two primary brands. engage consumers

• Ion8 is all about sealed, leak proof water bottles with lockable hygienic spout safety covers.  The bottles take just one touch to open, with a smooth flow for spill-free hydration on the go.  Ion8 water bottles smell fresh, are easy to clean, stylish and sustainable.
   
• Anysharp has been hailed by users as ‘The World’s Best Knife Sharpener.’  AnySharp knife sharpeners are safer because they are used hands free, with hands & fingers safely away from any blades. The diamond-honed tungsten carbide sharpening tools also sharpen serrated blades.

Seema Grantham, BHETA’s sector manager for housewares said, “Ion8 and Anysharp are both innovative brands and they are a great combination for a variety of retailers.  I’m delighted to see such an ambitious and entrepreneurial company joining BHETA.”

For more information about BHETA and its networking, market data, lobbying and business support opportunities, contact Seema Grantham on 07946 078566, or view the website at www.bheta.co.uk.